Journal
Notes from the market.
Briefing creators, rates, guest lists, launch dinners and reporting, written from the work for brands in DACH.
- Content · 3 min read
The modern campaign, told through The Intense Diaries
- Content · 1 min read
Why brands are making their own series
- Creators · 3 min read
Scaling a creator portfolio without losing the brand
- Creators · 3 min read
Influencer marketing grew up: from hype to discipline
- Content · 2 min read
The cultural strategist: reading codes before making content
- Creators · 2 min read
Attention is the scarce resource. Creators still earn it.
- Content · 2 min read
An online presence that actually feels like you
- Content · 2 min read
When you've outgrown the old version of Instagram
- Creators · 3 min read
How I run influencer marketing, from consumer to report
- Creators · 2 min read
The most underrated relationship in influencer marketing
- Content · 2 min read
What makes content travel: six questions before you post
- Events · 2 min read
Why most brand events are forgotten by Monday
- Content · 2 min read
Fandom over followers: cultural relevance on TikTok
- Events · 2 min read
Creators as the trust layer: notes on creator commerce
- Creators · 2 min read
The new rules of influencer marketing, in four lines
- Creators · 2 min read
Twenty years of fashion influence, and what still holds
- Creators · 2 min read
Measuring brand ambassadors beyond reach
Next step
One of these topics fits your plans? Let's talk it through.
Tell me what you are planning. On the call we go through it for your brand.
Or write to me
Send me a few lines.
Thank you Thank you, your message has arrived. I reply within 24 hours.