Launch dinners, influencer events and community events, with the guest list that moves a launch. A dinner for 40 creators and press in Berlin, an all-red edible menu, three creators on a Formula 1 weekend.
Format, city, date and a guest list with a reason behind every name. The concept starts from what the launch has to achieve and who needs to be in the room.
Venue, suppliers, run of show and the evening itself. I am on site from the first delivery to the last guest, and the report follows within days.
A concept, a venue, a guest list and a run of show, then content, press follow-up and a report. I handle all of it, from the first idea to the final report.
My background is fashion and editorial, at Vogue and Mercedes-Benz Fashion Week, and events are where it shows most. I plan each evening so that creators get content, press get the story and the brand gets both.
Creators, press, retail partners and friends of the brand. Each guest is chosen for a role at the launch, whatever their follower count.
Why the details matter more than the budget is in why most brand events are forgotten by Monday.
Mostly in Berlin, where I am on site from the venue walkthrough to the last guest. Events in Munich, Hamburg, Frankfurt, Vienna and Zurich run through my network of venues and partners, and I am there on the night.
For Sol de Janeiro, a launch dinner and party in Berlin for Intense Mist Diary, with around 40 creators and editors. For The Female Company, a launch event for its biggest sale of the year, with more than 50 guests and over 20 sponsors. In Madrid, three creators on a Formula 1 weekend produced 19 posts and 1.02M reach.
The Sol de Janeiro evening in Berlin ran alongside paid creator collaborations, with reporting to the brand’s US team.
It depends on guest count, venue and format. Venue and food are the largest lines. I give a fixed budget in the proposal.
Format, city, date and the logic of the guest list.
Venue, invitations, RSVP, product moments and the run of show.
Content, reach and press pickup in one document, plus who to invite next time.
I ran the talent sourcing for DACH from longlist to final three. Every profile was scored on audience fit in DACH, aesthetic and closeness to the brand, and checked for engagement and audience quality. I cast Nila, Andrea and Millane: three different formats, one shared audience.
19 posts from one weekend: Stories, Reels, TikToks and a YouTube vlog. 1.02M reach, 1.39M views and around 66,000 engagements, which is 6.5 percent of reach. Earned media value: $27.7K from three creators.
Read the case →Customers, creators and your brand in one place, planned end to end in the city where your customers are.
Plan a community event →German influencers, seeding, events and content run locally in German, and reported to your HQ in English.
Request a tailored offer →More casesThe Female Company →
Six to eight weeks for venue, guest list and invitations. Fashion Week and trade fair weeks need more.
No. Berlin is my base, and I run events in Munich, Hamburg, Frankfurt, Vienna and Zurich with local venues and partners. Outside Berlin I plan remotely and come for the event itself.
Yes, selectively. Editors and creators in one room works when the format respects both.
Yes. Content capture is part of production, and the rights are agreed in advance. You receive the material with the report.
Yes. Dinners, creator trips and content days around Berlin Fashion Week, festival weekends or a Formula 1 race. See the Formula 1 weekend for Sol de Janeiro.
Events can also run within a long-term partnership, together with creators and content strategy.
Date, city and guest count, as far as you know them. On the call we settle format and guest list. The proposal follows within 48 hours.
Thank you Thank you, your message has arrived. I reply within 24 hours.
