Community events your customers attend.
Customers, creators and your brand in one place, planned end to end in the city where your customers are.
A room full of people who already like you.
- Week 1
Format
Paid, affiliate or both. City, date and the mix of customers and creators.
- Weeks 2–6
Production
Venue, invitations, creator agreements and the programme for the evening.
- Week after
Report
Content, reach, codes used and the names to invite next time.
What is a brand community event?
An evening where customers, creators and the brand meet in person. It turns followers into regulars and gives creators something real to post about.
It is quieter than a launch and often more useful. I plan community events for brands whose audience already speaks for the product.
Paid, affiliate or both?
Paid formats fee creators for attendance or content. Affiliate formats share commission on sales. Combined, they align everyone with the outcome.
The model decides the guest list and the budget. A paid format needs fewer, carefully chosen creators. An affiliate format can open the room wider, because creators earn on what follows.
Who should be invited?
Customers first, creators second, plus a few partners and press. Each guest has a role on the night, whatever their follower count.
Customers bring credibility and creators bring reach. Press is optional and works when the format gives editors a reason to stay.
Where should the event take place?
Where your customers live. Berlin is my base, and I run events across DACH through my network of venues.
A customer in Hamburg will not travel to Berlin for an evening, so two smaller events in two cities often do more than one large one in the capital.
What this looked like for The Female Company.
For The Female Company, I ran a paid and affiliate community event. Creators were paid for their part and earned affiliate commission on what followed.
The event sat next to YouTube and TikTok collaborations I ran for the brand, planned as one programme. More than 50 guests came, and the affiliate model made the evening measurable in sales. I recommend this setup to any brand whose customers already talk about it.
Read the case →Testimonials
Over a year of content for fashion and beauty audiences.
“For over a year, Nadiia produced high quality content for our fashion and beauty audiences, with great storytelling and styling across a variety of brands and products.”
Influencer campaigns on Instagram, YouTube and TikTok, steered by KPIs, with ROAS as the lead metric.
“We ran influencer campaigns on Instagram, YouTube and TikTok with Nadiia and steered them by KPIs, with ROAS as the lead metric. Even when deadlines were tight, she delivered, and we could rely on her completely.”
Great ideas, and she carries them out herself.
“Nadiia is a very creative person who has great ideas and likes to implement them. She quickly worked independently in our influencer marketing team.”
Influencer campaigns and reporting for a network of more than 2,000 online retailers.
“Nadiia ran influencer campaigns and reporting for our network of more than 2,000 online retailers. She understood difficult situations quickly, found good solutions fast and ran her projects independently.”
Marketing initiatives with a measurable effect on KPIs.
“She's always keen on taking marketing initiatives to the next level, and her creative ideas have a positive impact on KPIs.”
She ran the whole delivery at Mercedes-Benz Fashion Days Kyiv.
“At Mercedes-Benz Fashion Days Kyiv, Nadiia took ownership of the entire delivery of the project. She led both the process and the content, and the team followed her.”
Press releases, editorial curation and shoots at Vogue UA.
“Nadiia worked with us on press releases, editorial curation and shoots. She learned fast, kept every deadline and was a real professional.”
She pulls the strategy together.
“Nadiia is the one who pulls the strategy together. She thinks in campaigns and audiences, not just single posts, and she already worked with creators and brands early on. She's direct, organized and fun to work with. I'd trust her with any marketing project!”
Questions, answered.
What is a paid and affiliate community event?
A community event where creators are paid for attendance or content and earn affiliate commission on sales. I ran this for The Female Company.
Who comes to a community event?
Customers first, then creators, plus a few partners and press. The mix depends on what the evening has to achieve.
Where do you run community events?
Wherever your customers are. Most often in Berlin, and across DACH through my network of venues and partners.
How do you measure a community event?
Content posted, reach, affiliate codes used where they apply, and who returns. It all goes into one report.
Tell me about your community.
Book a call or write to me. I reply within 24 hours with two or three questions and a format suggestion.
Send me a few lines.
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