Content plans, shoot planning and creative direction for brands, plus strategy for creators. From concept to execution.
The idea behind a campaign and the plan that carries it: formats per platform, creator roles, cadence and a shoot schedule built around the launch.
Shoot days planned to a shot list and directed on set, with social-first behind-the-scenes for the creators involved. Content made for the feed it lives in.
Deciding what each platform is for, which formats carry the brand, who makes them and when. Then shooting to that plan. For the German-speaking market, it also means German tone and understatement.
I work with brands and with creators, and both get the same thing from me: a plan their team can follow and shoots that look like them.
Formats, cadence, creator roles, shoot schedule and what each platform is for. It fits on a few pages.
The plan answers practical questions. What goes on Instagram, what goes on TikTok, where YouTube adds depth. Which creators carry which role. When the shoots happen and what each one delivers.
Because content shaped for one platform fails on another. Reels and carousels on Instagram, hook-led video on TikTok. German audiences respond to clear information and understatement.
Global assets reach German feeds, yet they still read as imports. Subtitles, German captions and local creators change how the same idea lands, as I explain in what makes content travel.
With a moodboard, a shot list and direction on set. The content then reads as your brand, while the creator keeps their own voice.
Everything practical, from location to usage rights, is settled before the day.
Yes. Content strategy and consulting for creators is part of this service. I help creators with positioning, formats and production.
For creator TingTing Lai, I worked on content production and strategy: shoot planning, creative direction and a content plan built for her audience and platforms. Read the TingTing Lai case.
The plan decides which creators to cast and which events should produce content worth reusing. That is why content strategy works best alongside talent sourcing and events, either as separate projects or within a long-term partnership.
Your channels, your codes and what the content has to do.
Formats, cadence, creator roles and a shoot schedule per platform.
Moodboards, shot lists and direction on set, then a monthly review.
I built a content plan around her audience and platforms, with formats, posting rhythm and a clear role for each channel. I planned her shoots and directed them, from moodboard and shot list to the shoot day itself.
She now works from one plan instead of deciding one post at a time. Shoots run to a shot list, and her own content and her brand collaborations share one visual line.
Read the case →Yes. Moodboard, shot list and direction on set, so the content reads as your brand.
Yes. Content strategy and consulting for creators is part of this service. I worked this way with TingTing Lai.
Instagram and TikTok first. YouTube where the brand or the creator needs depth.
Mostly I plan and direct, and creators and photographers produce. I also shoot UGC myself, for Moroccanoil and Zalando among others. See influencer marketing.
Two to three weeks from the signed brief. The first shoots can follow straight after.
Content strategy can also run within a long-term partnership, together with creators and events.
Send your handles ahead or bring them to the call. Afterwards you know where the plan would start.
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