Talent sourcing, seeding, paid Instagram and TikTok collaborations and UGC, managed from the first shortlist to the final report. Nine talents, 25 posts, 5.97M reach for Sol de Janeiro.
The right creators for the brief, from my own network and from new research for every campaign. Each profile checked by hand, rates and availability confirmed before the list reaches you.
From the first contract to the final report. Briefings, approvals, posting windows and usage rights, run by one person who answers for the result.
Talent sourcing is the shortlist behind a campaign: which creators fit the brand, who is available and what they charge. I build it from my own network across Germany, Austria and Switzerland and from new research for each brief.
Every creator on the list has been checked and contacted before you see it, so availability and rates are confirmed. If you need the list before committing to a campaign, you can book it on its own.
Audience fit first, content quality second, reach third. I then read comments, follower growth and past brand work, which shows how a creator’s audience really responds.
For Sol de Janeiro’s Intense Perfume Mists, that meant nine talents, one shared posting window and 25 posts that reached 5.97M people. The case shows the numbers behind the talent sourcing.
Seeding sends product with no posting obligation. A paid collaboration has a fee, agreed deliverables and usage rights. I often use seeding to test fit before budget goes into paid work.
For launches, I run influencer seeding end to end: list, addresses, packaging, shipping, follow-up and a record of what was posted.
I brief, approve, time and follow up. Performance is reviewed against targets agreed before the first post.
Each creator gets a one-page brief with goal, key message, must-haves, no-gos and deadlines. Contracts cover scope, exclusivity and usage period, and your legal team signs off the template. How I write the brief is in my influencer marketing workflow.
Yes. UGC creators cast and briefed for your brand, or content shot by me, licensed for paid. For Moroccanoil that was four campaigns of Reels and stills, for Zalando weekly product videos.
Prices follow the brief. Creator fees, usage rights and my fee appear as separate lines in a fixed budget.
Thirty minutes on the campaign, your brand codes and the no-gos. You sign off a one-page brief.
I source and contact the fits and check availability, rates and usage rights.
Twelve to fifteen creators with rates, audience notes and my recommendation. Then I run the campaign.
I cast and managed 9 talents for the paid round: shortlist, rate check, briefing in German, approvals and one shared posting window at the end of September, on Instagram and TikTok.
25 posts went live within a few days and reached 5.97M people, with 8.94M views and around 29,500 engagements. The earned media value of the round came to $363K.
Read the case →German influencers, seeding, events and content run locally in German, and reported to your HQ in English.
Request a tailored offer →Talent Sourcing, seeding and events in DACH, run under your brief and your brand.
Discuss a partnership →More casesThe Female Company →
Yes. I agree scope, exclusivity and usage period with each creator before content goes live. Your legal team signs off the template.
By audience fit, content quality and engagement history. I check every profile myself before it goes on a list.
Yes. Paid TikTok and Instagram collaborations are core work. YouTube where the brand needs depth.
Yes. Briefing, approvals, timing and follow-up. Performance is reviewed against targets agreed before the first post.
Yes. Paid or contractually agreed posts must be marked as advertising. I put it in every creator briefing.
Yes. UGC creators cast and briefed for your brand, or shot by me, as for Moroccanoil and Zalando.
Talent Sourcing can also run within a long-term partnership, together with events and content strategy.
Product, platforms, timing. On the call we talk through the profiles that fit. The shortlist follows with the proposal.
Thank you Thank you, your message has arrived. I reply within 24 hours.
