Launching a product in DACH with social media.
The key facts, a six-week timeline and the briefing points that make a launch work in the German-speaking market. Written for brand and marketing managers who plan the launch and report to an HQ.
PDF, [n] pages- Which platforms carry a launch in DACH, and in what order
- Creators, seeding or an event first: the sequencing that works
- A six-week launch timeline, week by week
- What to brief, in German, and what to leave to the creators
- The five numbers your HQ will ask for
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Influencer Marketing
Talent sourcing, seeding, paid Instagram and TikTok collaborations and UGC, managed from brief to report.
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