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Launching a product in DACH with social media.

The key facts, a six-week timeline and the briefing points that make a launch work in the German-speaking market. Written for brand and marketing managers who plan the launch and report to an HQ.

PDF, [n] pages
What's inside
  • Which platforms carry a launch in DACH, and in what order
  • Creators, seeding or an event first: the sequencing that works
  • A six-week launch timeline, week by week
  • What to brief, in German, and what to leave to the creators
  • The five numbers your HQ will ask for
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