A campaign production with Aliona Gris
Sol de Janeiro
- 9.04Mviews across 31 posts on Instagram and TikTok
- 6.04Mreach
- $453.1Kearned media value
- 5.8Mviews on the trailer on TikTok
Brief
Sol de Janeiro was bringing the Intense Perfume Mists to the German-speaking market and wanted more than a single post: a campaign moment with a creator whose audience would follow it, and a production that looked like the brand in every frame.
What I did
I cast Aliona Gris and co-created the idea: The Intense Diaries, a short series in which she plays herself through one day, each scene with its own mist. I co-produced the location, a Berlin hotel with a bar, a stage, a library and a suite, scouted the whole creative team and was on set for the full production, shooting backstage for her Instagram and TikTok.
What happened
The Intense Diaries ran on Aliona's Instagram and TikTok from 4 October 2026: a trailer and three episodes, each built around one scent, plus backstage from the same days. In the first two weeks, 31 posts reached 6.04M people with 9.04M views and $453.1K in earned media value. The trailer alone passed 5.8M views on TikTok.
Why it worked
A series gives a launch a reason to come back to it. Choosing Aliona to play herself kept the episodes in her voice, and shooting every scene in one hotel kept the look consistent from the bar to the suite, so the whole series reads as Sol de Janeiro.
Behind the scenes, my POV.
Hair at the bar, the library desk, the stage, the suite: the production from where I stood.
- 01
Talent sourcing
Aliona Gris, chosen for her audience and how she carries a brand on camera.
- 02
Concept
The Intense Diaries, built with the brand and the production agency: one day, one scene and one scent per episode.
- 03
Location & team
A Berlin hotel co-produced as four sets, the creative team scouted and booked.
- 04
On set
Through the whole production, with social-first backstage for her channels.
- Talent Sourcing
- Creative concept
- Creative team
- Trailer and three episodes
- Social-first BTS
Influencer Marketing
Talent sourcing, seeding, paid Instagram and TikTok collaborations and UGC, managed from brief to report.
- For US brands entering DACH
US brands entering DACH. One local partner.
German influencers, seeding, events and content run locally in German, and reported to your HQ in English.
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