Weekly product videos for Zalando Creators
Zalando
- 10weekly briefs in a row, CW10 to CW19 2026
- 1 year+of content for Zalando’s fashion and beauty audiences
- Shortlistfor the Elevated UGC project
- 50shoppable looks on my Zalando creator profile
Brief
Zalando runs a creator programme for product videos on its platform. Each week brings a new set of items and a guideline document, and every video is checked by Zalando before it goes live.
What I did
Through Studio Chérie in Berlin I produced product videos on a weekly cycle: picking up the items, styling and filming them, recording a voice-over for each one and uploading the finished files to the shared drive. Reworks from Zalando’s review were turned around within days.
What happened
The videos went through Zalando’s review and onto the platform week after week. From this work I was shortlisted for Studio Chérie’s Elevated UGC project for Zalando. Zalando’s creator manager described the collaboration as more than a year of high quality content for fashion and beauty audiences.
- 01
Weekly brief
Items, guidelines and deadlines arrive at the start of the week.
- 02
Styling & shoot
Each item styled and filmed so fit, fabric and details read on a phone screen.
- 03
Voice-over
A short spoken script per item, synced to the shots it describes.
- 04
Review
Studio check, then Zalando’s review, then reworks where needed.
- Product videos
- Voice-overs
- Styling
- Reworks
- Weekly delivery
The situation
On a platform the size of Zalando, product videos have to be consistent, fast and correct. The guidelines are detailed: how a garment is shown, which shots are allowed, how the voice-over matches the picture. Every week brings new items and a new deadline.
How the weekly cycle ran
At the start of each week Studio Chérie sent the brief and guidelines, and I picked up the items at the studio. I styled and filmed every piece, recorded the voice-over and uploaded the videos to the shared drive. The studio reviewed them first, then submitted them to Zalando. When Zalando asked for changes, for example tighter sync between voice and picture or a cleaner audio track, I reworked the file and uploaded it again.
What came out of it
Ten weekly briefs in a row in spring 2026, on top of a longer collaboration with Zalando’s creator team, and a place on the shortlist for the Elevated UGC project. For brands with large ranges, that is the skill that counts: weekly speed with every detail right.
Content Strategy
Content plans, shoot planning and creative direction, and content strategy for creators.
Many products, every week? Let's talk about the workflow.
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