TingTing Lai at the red table on the Kilian Paris set in Paris, with the camera crew around her
Talent support + Social-first BTS

Backstage for TingTing Lai at the Kilian Paris campaign shoot

Kilian Paris

Kilian Paris × Condé Nast — Her Majesty, Paris
Results
  • 88.5Kviews on TingTing's campaign TikTok
  • 3.3Klikes on the TikTok
  • 1 of 3muses Kilian Paris invited to Paris
Client
Kilian Paris
Year
2025
Services
Talent support, Social-first BTS

Brief

Kilian Paris and Condé Nast invited three women to Paris as the muses of Her Majesty, the house's first chypre. TingTing Lai was one of them. The film would carry the launch on social, and her own channels needed the day as well, in her voice rather than as a repost.

What I did

I travelled to Paris with TingTing and ran the day for her: the schedule between hotel, hair and make-up and set, the brief, and the moments she needed for her own channels. On set at Rue Volney, between Kilian Hennessy's lab and the tasting table, I shot backstage from my POV for her Instagram and TikTok.

What happened

The film launched in January 2026. TingTing's TikTok, her first campaign movie, passed 88.5K views, and Kilian Paris posted her cut on its own Instagram: the Rose at the heart of Her Majesty, through her eyes.

Why it worked

A luxury set leaves no room for a creator to think about her own content. With someone beside her who knew the schedule and the brief, TingTing could give the director her full attention, and still came home with backstage that belonged to her channels.

Inside the work

Behind the scenes, my POV.

One day in Paris at Kilian Hennessy's lab: the muses at the tasting table, the monitors, the scent strips.

  • A driver holding a sign that reads TingTing Lai & Nadiia Tatarinova at the arrivals hall in Paris
  • A sign reading Kilian Paris × Condé Nast on the door of the set
  • TingTing Lai at the red table with the camera crew around her
  • A monitor showing TingTing Lai laughing behind a magnifying glass
  • A silver tray with a cloche, pearls and a teacup on a red table, seen from above
  • Film crew, crane and lights around the red table on the Kilian set
  • Kilian Hennessy talking with one of the muses at the lab table, lights and crew around them
  • Scent strips, vials and a red notebook on the lab table
  • A field monitor showing the three muses side by side
On Instagram & TikTok

What went live.

The campaign film on TingTing's TikTok and on Kilian Paris's Instagram. Tap a clip to watch it there.

  • TingTing's TikTok · 88.5K views

  • Kilian Paris on Instagram

How it ran
  1. 01

    Paris

    Travel, hotel and the day's schedule handled, so TingTing arrived ready.

  2. 02

    Brief

    The Her Majesty story and the director's notes, gone through with her before the first take.

  3. 03

    On set

    Backstage shot from my POV, without getting in the production's way.

  4. 04

    Her channels

    Moments for Instagram and TikTok, ready for when the film launched.

Delivered
  • Talent support on set
  • Backstage footage
  • Instagram and TikTok moments
Service

Content Strategy

Content plans, shoot planning and creative direction, and content strategy for creators.

See the service →
Next step

A creator with a big shoot coming up? Tell me about it.

Someone beside her on set who knows the brief, and backstage for her channels. Book a call or write to me directly.

Or write to me

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Prefer to talk directly? Phone +49 152 5569 6038 Email [email protected]

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