The Estée Lauder × Zalando set in a Berlin loft: crew, lights and monitors around the shooting area
Talent support

Backstage for TingTing Lai at the Estée Lauder × Zalando campaign shoot

Estée Lauder × Zalando

Estée Lauder × Zalando — campaign shoot, Berlin
The campaign
  • 2routines, night and morning
  • 1hero talent: TingTing Lai
  • 2shoot days, Berlin loft
  • Film + stillsin one production
Client
Estée Lauder × Zalando
Year
2025
Services
Talent support

Brief

Estée Lauder × Zalando. Skincare, two parts: night routine, morning routine. Produced by Zalando Studios. One hero talent: TingTing Lai.

What I did

On set for both days. Talent care, call times, wardrobe, hair and make-up, product order per routine.

Inside the work

Behind the scenes, my POV.

  • The styling room with rails and folded looks, the team choosing outfits
  • The loft set with lights, a black floor runner and the crew at work
  • Hair and make-up at a table under a red umbrella light, a laptop beside it
  • The crew gathered around the camera in the loft
  • A monitor showing TingTing Lai holding an Estée Lauder product to her face
  • A printed shot list with product photos on a stone table, a bottle beside it
How it ran
  1. 01

    Prep

    Call sheet, routines, products.

  2. 02

    Film

    Mornings. Looks and timings on track.

  3. 03

    Stills

    Afternoons. A reset between setups.

Delivered
  • Talent support
  • Schedule
  • Wardrobe
  • Product order
Service

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