Long-term UGC partner for Moroccanoil EU
Moroccanoil
- Long-termUGC client since December 2025
- 4campaigns since December 2025
- Reel + 2stills added to the scope by the brand
- 12 monthsusage rights per campaign
Brief
Moroccanoil works with Sesamy on creator content for its European markets. For each launch the brand needed short-form content that shows the product in use, looks like it belongs in a feed and holds up to a global brand review.
What I did
I concepted, shot and edited Reels and stills for four campaigns since December 2025: the festive campaign, Be An Original, the Frizz Collection on TikTok and the holiday kit. Each one ran through Sesamy, from brief and contract to drafts, brand feedback and final files.
What happened
Moroccanoil became a long-term client and keeps booking me, launch after launch. For Be An Original they extended the scope from a Reel to a Reel plus two stills before the shoot, and they cleared the video for my own channels after delivery.
From the campaigns.
Frizz Collection, Be An Original, the lip balm: hair and care content made to feel native in the feed.
-
Be An Original -
Frizz Collection -
Lip balm
- 01
Brief
Product, key claims and the look of the campaign, read against the brand guidelines.
- 02
Concept
A hook, a short storyline and the shots that show texture and result.
- 03
Shoot & edit
Shot in Berlin, edited for the platform, with stills from the same set.
- 04
Review
Drafts through the agency to the brand, revisions until approval, then clean files.
- Instagram Reels
- TikTok videos
- Stills
- Raw footage
- Usage rights
The situation
Global hair care brands receive a lot of creator content, and most of it looks the same. Moroccanoil needed videos that feel personal and native to the platform while still showing the product clearly enough to pass a brand review in several markets.
How the campaigns ran
Every campaign started with the agency’s brief. I wrote a short concept with the hook, the storyline and the shot list, shot the content in Berlin and sent a first draft with still options. Feedback came from the brand through Sesamy, and I turned revisions around quickly, including a version with a different soundtrack when the brand asked for one.
Why the brand came back
The first campaign led to the next. For Be An Original the team added two stills to the scope before the shoot, and the brand gave permission to post the video on my own channels. The same workflow carried the Frizz Collection on TikTok and the holiday kit.
How I plan and direct a shoot is part of content strategy.
Content Strategy
Content plans, shoot planning and creative direction, and content strategy for creators.
UGC for your brand? Tell me about the brief.
As with Moroccanoil: creator content that feels native and is licensed for paid. One call is enough for the first step.
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